OUR MARKETING PROCESS

We developed a 4 step process that emphasizes your distinguishing attributes to produce compelling, insight-driven campaigns that generate actual results and have a positive brand impact.


  1. CLARIFY THE STORY: Clarify and simplify branding and marketing messages using a proven storytelling framework that improves positioning

  2. DEFINE AND TARGET THE AUDIENCE: Target specific avatars using digital marketing platforms that layer thousands of demographic, interest and behavioral targeting data

  3. SPARK INTEREST AND INQUIRIES: Attract new interest using social media and search marketing and generate warm leads via campaign-specific microsites

  4. ENGAGE AND NURTURE: Develop those inquiries into a flowing pipeline of quality prospects using a system of automated touch points and CRM technology