OUR MARKETING PROCESS
We developed a 4 step process that emphasizes your distinguishing attributes to produce compelling, insight-driven campaigns that generate actual results and have a positive brand impact.
1. CLARIFY YOUR STORY
If your message isn't simple, relevant, and repeatable, it won't resonate and you can't effectively control your branding and marketing messages.
We help you understand what prospective members are looking for so you can tell your story in a way that gets people to listen and engage, and makes what you have to offer more memorable.
2. DEFINE AND TARGET YOUR IDEAL AUDIENCE
Purchased lists are costly and ineffective because they only focus on basic targeting criteria.
We help you develop marketing avatars that represent your ideal audience and reach them in a unique way that is invisible to the masses using digital strategies that layer together thousands of demographic, wealth, interest, professional, and behavioral targeting data.
3. SPARK INTEREST AND INQUIRIES
People don't only react to what you have to offer, they react to how you make them feel.
We help you connect with prospective members by developing compelling online campaigns on search, social media, mobile and across the world's most popular websites to generate warm leads from people requesting follow up from your club or community.
4. ENGAGE AND NURTURE
The process doesn't end after an initial inquiry, but it can be difficult to stay on top of all the touch points required to effectively nurture your prospects.
We help enable the sales process using CRM technology that manages lead engagement and tracking, and automates many of the critical touch points along the way – keeping your pipeline of prospects flowing.