Rolling Hills Country Club is a member-owned 501(c)(7) private country club located in an affluent neighborhood in the Los Angeles South Bay, approximately 30 minutes from downtown LA.
In 2013, the Club was facing an uncertain future and was contemplating an entirely new vision that contemplated buying out an expiring land lease, and investing in a new clubhouse and golf course.
The new vision for the Club was contingent on their ability to generate significant demand and new membership interest in a very short amount of time - without it the project would not be approved and the Club would have been forced to close.
The short term goal to gain project support and membership approval was approximately 40 new membership sales.
Pipeline worked with Club leadership and management to develop and implement a strategy for building quality interest in the vision for the Club that included targeted digital branding campaigns across social platforms, and email nurturing campaigns that maintained and built interest.
From March 2014-15, we generated over 1,200 targeted leads with an interest in learning more about membership, and have converted over 73 new membership sales. Since March 2015, membership sales have continued at a brisk pace with membership pricing increased nearly 4x since our initial engagement.
Now, with a 2+ year closure of the golf course and clubhouse underway, there is a wait list to join
The Club is now looking forward to a very exciting future, with a new clubhouse and golf course set to open later next year.